House Foods Group
Character NFT Giveaway:
Phase 3

EXPO2025 Digital Wallet Exclusive Assorted FRUICHE gift set Entry period: Tue, August 12 to Sun, August 31, 2025 Chance to win for 100 people

Download the EXPO2025 Digital Wallet
— the official app of Expo 2025 — and
claim your limited edition SBT!

Chance to win a
Assorted FRUICHE gift set!

Honoring Our Roots in Osaka

House Foods Group was founded in 1913 in Osaka, where a diverse food culture has long flourished. As a company shaped by this rich culinary heritage, we’ve always made it our mission to deliver both "deliciousness" and "enjoyment" through food. Over the decades, we’ve continued to evolve with the changing times, but one thing has remained the same: our belief in the power of food to bring smiles to people everywhere. Inspired by Osaka’s free and creative spirit, we embrace the spirit of challenge and innovation, continuing to explore new possibilities in food. With gratitude for Osaka, where we were founded, and a continued commitment to the community that nurtured us, we strive to be a good partner—bringing smiles to customers across Japan and around the world, to our employees and their families, and to society as a whole.

Campaign Overview

House Foods Group
Character NFT*1Giveaway: Phase 3

Chance to win a
Assorted FRUICHE gift set!

Campaign dates

Tue, August 12 to Sun, August 31, 2025

Available SBTs*2

Collect 3 SBTs

Fruiche-san
Fruiche-san
Pectin-kun
Pectin-kun
Calcium-kun
Calcium-kun
down-pointing triangle mark

Collect them all to get a
limited edition SBT!

the limited edition SBT
down-pointing triangle mark

Collecting the limited edition SBTs
completes your campaign entry.

*1 An NFT (non-fungible token) is a type of digital identifier that uses blockchain technology to ensure it cannot be forged or duplicated.
*2 An SBT (soulbound token) is a non-transferable NFT, meaning it cannot be transferred or assigned to others.

Prize / Number of winners

Claim your limited edition SBT
for a chance to win a
Assorted FRUICHE gift set!
(100 winners)

a Assorted FRUICHE gift set
  • Fruiche <Strawberry> (2 pieces)
  • Fruiche <Mixed Peach> (2 pieces)
  • Local Fruit Fruiche
    <Made with "Shine Muscat" juice from Yamanashi Prefecture> (1 piece)
  • Local Fruit Fruiche
    <Akatsuki Peach from Fukushima Prefecture> (1 piece)
  • Local Fruit Fruiche
    <Setouchi Hiroshima Lemon> (1 piece)

Notification of Winners

Winners will be notified through the
Digital Wallet app starting
in early september 2025.
Prizes will be shipped once
we receive your delivery information.

How to Participate

1.Download the EXPO2025
Digital Wallet app.

Apple Download qrcode App Store
Android Download qrcode Google Play

*App Store is a trademark of Apple Inc.
*Google Play is a trademark of Google LLC.

2.Click the button below to access your EXPO2025 Digital Wallet and collect all 3 SBTs!

*Once you have acquired all three SBTs, you will receive a notification in the EXPO 2025 Digital Wallet app to receive a "Limited SBT (Mission Achievement SBT)."

3.Once you claim the limited edition SBT, your entry is complete.

the limited edition SBT
Get limited edition SBT!

4.Winners are selected by lottery to receive prizes!

a Assorted FRUICHE gift set

Meet Our Characters

An original Fruiche character
designed by Yanase Studio!

Fruiche-san
Fruiche-san
A girl who loves fashion. She has lots of cute fruit-themed hair accessories.
Pectin-kun
Pectin-kun
Fruiche-san’s friend. He’s bright and cheerful, always bringing everyone together. He’s especially close friends with Calcium-kun.
Calcium-kun
Calcium-kun
Fruiche-san’s friend. He’s strong and healthy, and he loves playing with Pectin-kun.
©やなせたかし/やなせスタジオ

Product introduction

Fruiche <Strawberry>

Fruiche is a dessert base that can be easily made by simply mixing it with milk, and you can enjoy its plump and fruity deliciousness.

Fruiche <Strawberry>

Local Fruit Fruiche
<Made with "Shine Muscat" juice from Yamanashi Prefecture>

Local Fruit Fruiche is a Fruiche made with local fruit juice and puree, based on the concept of "supporting the local production area."

Local Fruit Fruiche
Fruiche Brand Site

About Our Company

House Foods Group is a food manufacturer offering a wide range of products, including curry, stew, and spice-based items. Some of our best-known products are household curry favorites like Vermont Curry, Kokumaro Curry, and Java Curry, as well as herbs and spices under the GABAN brand. In recent years, we have focused on developing products that support health-conscious customers and meet the growing demand for convenience, creating foods that align with diverse lifestyles. Beyond Japan, House Foods Group is expanding internationally, particularly across Asia and North America, with the goal of delivering "deliciousness and enjoyment" to people around the world.

Important Information

■ About NFTs (Non-Fungible Tokens): NFTs are a type of digital asset that uses blockchain technology to ensure they cannot be forged or duplicated. In this stamp rally campaign, each digital stamp will be issued as an SBT, a non-transferable NFT that cannot be transferred or assigned to others.

Contact Us

Inquiries by Phone
House Foods Customer Consultation Center
0120-50-1231 (Available weekdays from 9:00 AM to 5:00 PM)
*Closed on weekends, public holidays, the company’s founding day (November 11), summer holidays, and New Year holidays.
If you're having trouble reaching us by phone, feel free to contact us through our website.
https://housefoods.jp/inquiry/inquiry.php

EXPO2025 Digital Wallet
Support Center
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